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Hi Fishes
I have completed the HR manger round on Oct 4th in Tata Elxsi ... Still I didn't receive my offer ...HR told it's pending with compensation team and now he told it's pending with BU head .. it's worth waiting ... Is they consider counter offers for CTC?? Tata Consultancy Infosys Cognizant Tata Elxsi
New to Chicago - how do I find new friends here?
Anonymous User
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Anyone here whose joining is on 27th june?
Additional Posts in Advertising
Is it okay to call a sick day as freelancers?
What agencies in Boston should I check out?
Who's got the most fishbowl points?
Even W+K has flops every once in a while.
Rising Star
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Rising Star
It’s important to be able to do ‘flashy’ ideas, but it’s also important to deliver great and solid work that’s on brand, surely in a pitch. I would focus on the latter because you’ll show your CD’s you can handle stuff like that. Maybe it’s a bit safer but if you manage to level up the ‘safe’ work the client is already doing (and go from a 6 on 10 to an 8) they will take notice. Make it smart and solid.
I would then add some ‘flashy’ ideas. But don’t be edgy for edgy’s sake if that doesn’t fit the brand. It’s possible to come up with ‘flashy ideas’ that are on brand, because one doesn’t exclude the other.
All this to say: do both.
Good luck!
You don’t win accounts your flashy ideas don’t matter.
Bring what’s being asked for, then bring work that pushes it further. But you do need to make sure it feels on-brand and true to their core mission, otherwise it doesn’t have a chance.
Another thought - if your goal is to show your cd you can do work that’s not safe. A better use of time might be bringing a proactive idea either for one of the agency’s brands or the agency itself (whose business is creativity). That way you sidestep expectations for what the work should be (from the sounds of your post it seems you expect some resistance on the pitch) and just present it as an opportunity.
Key is to find an idea that’s relatively low cost to produce, that generally makes people more receptive.
If you have the energy do both. If not, do the right thing.