I’m doing some consulting work for a boutique agency that specializes in celebrity x brand campaigns.

Do you have any examples of consumer brand campaigns with a celebrity in them that was done well and is memorable? Would love to hear your thoughts, Glassdoor fam.

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When the great baseball personality Bob Uecker died not long ago people were posting the Miller Lite commercials he'd done decades ago. I'd forgotten how good they were. Those stand out as a great example of a celebrity endorser, he was the perfect self-deprecating figure to appeal to a broad cross section of the population. Most celebs are not that likeable, that's always the problem, but you couldn't help but like Uecker.

This is before my time but thanks for putting on my radar. Gonna look it up!

Good luck dude. Celebs are such a hit or miss.

Have you seen it done well?

I've been enjoying the Shane Gillis & Post Malone Bud Light commercials, they're a lot of fun. A throwback would be Britney Spears' Pepsi work which was genius and did a lot for the brand I think. Those are just the first examples that come to mind right now!

Appreciate these suggestions! I’m gonna rewatch them all and see what they bring to mind

Amazon and Adam Driver. Their holiday campaign was well received, and their consumers loved it. I think releasing it as a series made customers feel as if they were watching a TV show, which is a new form advertisers are trying out

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