I’m in-house in an industry I’ve only been in for about a year. I refreshed some of our graphics quickly after starting when I hit on something the cmo liked. I’m feeling like it’s time to refresh some things again, but with the industry still new to me, and my boss just having left for a new position, I don’t feel as confident.

How do you research and inspire yourself when you’re not going total redesign but looking to shake things up. Especially interested if your changed industries. Thanks!

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I would do a full industry-wide competitive audit and use it as a way to start conversations with people in and outside your department. What is table stakes in your industry? What positioning has no one staked out? What look and feel will appeal to your audience that no one else is adopting? What about language, vocabulary, style, tone? Who is falling behind and who is leading? This exercise could energize everyone. And it could point to some very exciting projects for you.

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