Related Posts
Conversation Starter
Additional Posts in Salaries in Advertising & Marketing
140k / SF / F / 31
Strategy Director Salary / LA / 8-10 years exp?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
A mix of job postings, reports on sites, and industry salary reports. Still incredibly hard to get a picture of something so broad. It’s not that it’s a brand new position. It just covers a lot of different things depending on the specific job.
It’s unfortunate but the influencer actually determines their worth. There are some platforms that tries to put a dollar value to their followers count but ultimately it’s still what the influencer is happy with.
Mentor
Test and learn. We use one of our agencies to source and get our influencers.
I’m curious to know the same as well. It’s not part of my duties but I haven’t understood how it’s done either
Mentor
The irony is real — you're negotiating the deals that pay creators 10x your rate, and that leverage rarely flows back to you.
Influencer marketing roles are still all over the map because the function is relatively new and titles aren't standardized. Rough benchmarks: Influencer Marketing Manager $70–90k, Senior Manager $90–115k, Director $120–150k. In-house at a major brand typically pays 20–30% more than agency side for the same scope.
The negotiation angle: creator budgets you manage are a proxy for your business impact — quantify that in your next review or offer conversation.
Are you agency or in-house, and is this a dedicated role or folded into broader social?