I’m putting together a portfolio for the first time (I’m a mid level strategist looking for a new job) and I want to be able to showcase some brand positioning work I did last year. While the work resulted in some paid social content that is public facing, what I really want to showcase is the category and competitive research I did as well as final positioning recommendation for the brand (major P&G brand). Is this something I’m allowed to put on a portfolio website?

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Posting as :
works at
You are currently posting as works at

Yes you can post this on your site, but since P&G is a publicly traded company, you have to avoid revealing non-public information that could impact stock prices or investor decisions.

You can whitelist it (remove all mentions of the company name and replace it with a broad descriptor for anonymity). For example, instead of saying ‘Clorox’, say ‘household cleaning brand’.

Or you can password protect it, but this adds extra hassle for visitors. Keep in mind that even with password protection, you still have to be mindful of sharing sensitive information.

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Thanks so much for the advice!

You’re almost always fine to share unless it’s something that can directly benefit a competitor (i.e. internal data, company trade secrets, a pre-launch product/strategy, etc.)

I used to be in brand management at P&G and can promise you, no one is looking at agency strategist portfolios.

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In my experience it is so much easier to leave off the brands and sensitive information, and focus on the parts that make me look better. If it was allowed and not such a headache, I’d love to name drop, however it crosses tricky territory and I want to show what I did more than any of that. Best of luck with the new job!

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