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I mean…I’d argue the issue here is how clumsily done it was, which makes it distracting. The average person isn’t nuanced/invested enough to analyse why they thought it was odd, so the immaturity jumps out as “lol gay”.

Unfortunately it happens all the time. Someone wants an inclusive cast/ad, then realises that the ad doesn’t have a story that requires the audience to know the romantic dynamics of the character(s)…so they direct them to put their arms around each other/touch affectionately so it’s clear they’re not siblings or friends. And it ends up feeling unnatural because nobody really acts like that in the contexts provided in the time given.

The result is something like the above.

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