Interviewing with small agencies who want your big agency experience, etc. Do you negotiate salary assuming they have a lower range? Or do you shoot them a big agency figure? If lower, how much do you mark down?

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make sure they know you’re from a big agency. talk down to them, forget their name, roll your eyes when they talk about their expectations, maybe even fidget with your phone for a bit during your interview to really sell it that you’re from a big agency

likefunny

now i want to pay you

uplifting

Feels like small agencies pitch the “be involved in every area of the work” to sound attractive, but it also sounds like... more work. Any advice?

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Been there, both sides. Wearing all the hats is infinitely more interesting.

I've been holdco side where it's full of people who've done the same tasks, every day, for years. And it shows.

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Big assumption that big agency salary is a thing (looking at you, WPP.)

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True dat. I make much more at my indie. You can make less for sure, but there's more opportunity to have a relatively large contribution, and more flexibility in salary range, which combine to create more of an opportunity for good pay.

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I’m sure the small agency’s CFO would love for you to undervalue yourself

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I’m at a small agency. Have been for a decade. Have considered leaving for a big agency but my role has been so flexible here and I’ve gotten to wear many, many hats and essentially ‘choose my path’ as well as help craft the agency’s processes over the years. Plus, I know people at large agencies working much longer hours and making the same salary and benefits as me. They know they are cogs in a wheel. No thanks. Not interested in getting worked like a dog by a big agency. I have a family and a life outside of work. So I’ll stick with the flexibility and the more familial atmosphere for now.

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Small agency will always be more interesting to me. I can’t fathom having to work on one or 2 accounts forever and having minimal control over things.

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Unless you’re moving to a lower cost of living market, why would you take a pay cut?

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Ah, fair enough! If you can, try asking them first what their budget for the role is and benefits package before throwing out a number. (I know sometimes that’s hard). That way you know your ballpark and how much you can negotiate. Depending on your situation and seniority, they may have other perks like amazing insurance, equity, bonuses, etc. to help close the gap.

What are some good signs that the agency structure ISN’T a mess of fires needing attention?

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Ah well I would have said to ask about the kinds of research resources they utilize, the planning/buying tools they use, department processes for trafficking, presentations, finance tracking, etc...anything you can tie back to creative there?

But overall, a small agency is more work. It’s a lot more fun but can be a lot harder. They won’t have processes for everything you’re used to - but you can help create them the way YOU want them. Will they be open to that? What’s their turnover? Etc

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I’m at a small agency and I love being involved in every aspect of an account/the agency. It will definitely be expected of you to be a team player and to wear multiple hats so I would take A) your comprehensive skill set and B) the city it’s in into account when negotiating salary

I wish I had a frame of reference for you but I have no idea what the creatives I’ve worked with made 😞 my statement comes from seeing people around my position in NYC making the same as I do and I’m in a medium-sized Florida market

I just made the move to a small agency from a big agency and i made the mistake of undervaluing myself. They sold me on work/life balance as a reason to do so but instead it was much higher expectations and way more work. Less layers but more pressure. Ask for what you’re worth, which is a lot since you have big agency experience.

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