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Tomorrow i quit.
Gg wp.
Conversation Starter
when exactly is the ey split happening??
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Chief
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This is common. I’m in the ecommerce space and there’s an agency called Momentum Commerce that markets themselves well on LinkedIn. They get their people placed into business insider rising stars groups, etc. They also give their people ‘promotions’ a lot to make it look like they’re doing great work, etc.
They market themselves better than the work they do. Their founder lies about the revenue they’re managing and once you speak to people who have worked with them, you’ll find out their founding team has a track record of lying to get accounts, doesn’t have the expertise they say they do and their public facing capabilities don’t match their actual capabilities.
I always find it weird that we try and make work for our clients that blows up, gets talked about, generates buzz. We push our comms teams to get PR, press for our campaigns.
But when an agency does it for themselves we don’t like that?
One of Mischief’s first hires was a trade journalist.
Nils has a full time PR person for himself, let alone the agency.
This is the way it works now.
(Don’t get me wrong, Uncommon London and Nils are great. Mischief makes fun work. But they’re also smart enough to use PR as a multiplier. We should all do this)
I understand that as a strat director you don’t pay as much attention to award shows as creatives, but you should probably catch up on the last 10 years of trophy distribution. It’s a lot of fake stuff and made up case studies that win now. And if something real does win, the greed of the award show systems ensure that something like a Moldy Whopper for Burger King can end up winning 18 gold pencils in a single show. If I won 18 golds for a single project in a single show, I would be embarrassed. And your characterization of the vocal chorus of dissent is a little out of date. For the record, jealous creatives whining about brochures or freestanding inserts or even banner ads hasn’t been a thing for about a decade now too
Rising Star
They call that strategy, “the mischief”
Rising Star
^^^^
Of course it’s hype. But that’s their goal.
They’ve worked out that the industry stage is LinkedIn. That headlines and TikTok views dazzle ad people enough to win business. That value is all in perception, not reality.
They’re an agency for the times. Like Rethink, Mischief etc.
By the time the money people realise that none of it worked on real consumers, they’ll have cashed in and moved on. And I don’t say this out of spite - I respect the hustle. They’re way more interesting than most agencies now.
All good, I was surprised too. I judged the Effie’s and they cleaned up last year, and this year again.
Chief
UK is real. NY, so far, is hype.
You’re throwing multiple arguments at the wall to find something that sticks. As these were the first posters in the campaign, it probably would have made sense to have whatever line that lived under the logo complete the thought contained within the creative. Kind of like the first Just Do It ad. Anyway, congratulations on your Grand Prix for the work, even though I didn’t like it.
I loved the BA campaign when I first saw it but it grew sour after receiving hysterical praise. It’s good, maybe even great, but not transformational.
Agency comms teams hard at work.
The multiple choice thing has been done so many times. Then the second one with the windows, I’ve not met a single person who can tell me what it means other than vibes
Yes, but they all are, pretty much.
It’s uncommon for anything to be PURE hype.