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-Give the candidate a rundown of a brief from a recent project. Ask them to walk you through their process for either fulfilling the request, getting clarification, or pushing back on something unreasonable. This should give you a reasonable overview of their work style without going into dumb questions like, "Why should we hire you?" I mean, name one person who doesn't want to answer that with, "I'm looking for a job, you have one. Why are we talking about this?"
-Ask what they've worked on or accomplished in the past 9 months that they're proud of, and then let them elaborate. Be quiet, and create an awkward silence if they don't tell you more. You need to know their ability to present ideas and organize their thoughts.
-Ask them to tell you about a time in which something didn't turn out right at work. Again, be quiet and let them talk. You need to know their process for strategizing around obstacles and whether or not they're too silly to realize that feedback and edits are sometimes not optional.
-No group interviews. They're intimidating and encourage "notice me, senpai" behavior in both groups of interviewees as well as groups of interviewers.
Create a weighted scorecard on specific prioritized qualities you’re looking for and clearly define your scoring scale so it’s fair and consistent across your candidates. Also try your best to ask the same questions (but allow the conversation to veer in a natural direction). Some examples of characteristics to look for for include: Polish, ownership, impact, team player, rigor, grit, and curiosity.
Rising Star
These are all real questions I’ve been asked in job interviews in the past 12 months.
TYPE 1: What’s your favorite piece of work from your book? I’ve watched it all but want to know what you like most. What kind of work do you aspire to make next? Why are you leaving your current job? What can we offer you here that would make you happier? What’s (your current boss who I’ve heard of) like to work for? Do you want to ask me anything else? Who else do you want to meet from our agency to help you get a better idea of what it’s like to work here?
TYPE 2: Have you seen my short film? I’ll send you the link after this so you can give it five stars. Sorry to keep you waiting before, I was talking to our PR dept… have you seen my charity spot that launched today? It’s had quite the impact. Have you seen what we’ve been doing here at (agency name)? It’s about to put us on the radar. Have you ever worked on a credit card? We have an opening on that team, you’d be great. We love your energy.
Don’t be TYPE 2.
Chief
You can tell a lot about a creative by asking them what they want to get out of their time at your agency.