I’ve always been on the numbers and optimization side, but I want to transition into more strategic roles like comms planning or brand strategy. When you look at candidates making such a shift, what convinces you they’re ready and not just ‘curious’ about strategy? I haven't been hearing back on any of my applications.

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You need to show original thinking through a portfolio of "Strategy Tear-downs" or a personal blog, rather than just listing past execution tasks. Employers need to see that you can think beyond the spreadsheet and identify the "why" behind the "what."

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