I’ve been applying to client-side jobs for years but never seem to get any traction- meanwhile it’s super easy to get interviews at agencies. Any tips on how to tweak my resume to get more interest?

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I used to work in recruiting. Client-side peeps LOVE using recruiters. Find a good recruiter. Look into the company’s core values and tweak your resume to reflect those values. They’ll eat that shit up. Good luck!

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Client side strategy can be tougher. Your boss and your boss's boss and the C-Suite are going to demand more rigor client side than is expected of any agency partner. I'd look into getting an MBA or similar training related to business models as opposed to the usual agency strat stuff. That said, it all depends on the client.

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To clarify, I have ample client-side experience. And though clients vary widely in their approaches, they are typically way ahead of agencies in their knowledge and strategy.

Really good advice, thank you. Not sure an MBA is in the cards for me right now. I’d be open to social/digital marketing director type roles as well as strategy as I’ve done a bit of both.

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