I’ve been told I’m about to receive a promotion to Account Director, and wanted to ask how to gauge what an appropriate salary is to guide the conversation? It’s a smaller agency but a successful one, and I know I’m valued here. Would love to get a sense of what’s fair/realistic here. Thank you!!

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How many YoE and what market are you in? I started as an AD making $105k, getting promoted from AS making $80k. Both roles I was underpaid.

Had to leave and get a proper AD salary at $155k, now making $175k.

I'd say for a new AD, somewhere in the range of $125-145k is about right, maybe more if you're lucky / your agency values you.

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$120-130k is going rate at some of the mega shops, so you might expect $90-110k.

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I’m at a big firm and was offered $110k when I was hired.

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