I’ve been trying to get into an agency in a larger market for some time, obviously not a reality at this moment in time. But, now that I’m unemployed and my lease is up come the end of May, should I try and move to a bigger market in the next few month? Get a non-advertising job to hold me over until hiring picks back up.

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I wouldn’t. The market was already really saturated in most cities. Work in your local area to build up your book. JMO.

Bit if they’re in a market without agencies or the work sucks. It’s never going to happen. Best bet is to move to a big city, work and on the side network and improve like hell.

That doesn’t sound too bad... pretty sensible as long as you have enough savings to move already, or maybe friends/family that you can stay with if it takes a little while to get a job..?

Though it’ll always be competitive, I’d go to NY. More roles, easier transport... just a bit more for rent. Hold out and keep productive!

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What market are you in? What markets are you looking to go to?

@OP — I’ve worked in NYC and MPLS. Can’t tell you what to do, but if it were me? I’d stay where I was for the year, build my book and enjoy the cheap cost of living and social safety net offered in the cities. New York is in a rough spot right now, and MPLS has a ton of food work and Target. I always found getting work to be super easy there. Not so much in NYC. Plus? When you’re ready, you might not be a junior. Just my .02.

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There's still opportunities, some agencies are still actively hiring. If this is something you still want to pursue, keep applying.

I wouldn’t do LA. The agency market here wasn’t good before coronavirus and now there’s a surplus of talent looking for work and nobody hiring for a long time

I would disagree, I've been seeing new posts daily for the market. There are definitely active agencies and in house hiring.

Junior jobs are all about connections. If you can stomach the cost of rent, I would move to NYC or SF, get a side job and use the rest of your time to build your book/network. But be very careful about not spending too much on rent at first. Live in the cheapest place you can find.

Economic downturns really stifle the smaller markets because there’s less chance of a big new client landing there. You might as well be unemployed in a city with lots of opportunity.

Publicis Groupe has totally ruined Fallon (sadly), so you may as well roll the dice while you’re young outside of Minneapolis.

If you’re not gunna go for it now, when?

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