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Understanding the client is the golden ticket. Use their language, discover what clicks for them, and the engagement goes way up. When we only pitch what we ourselves would respond to, we've likely missed the mark.
Totally! I think we did our research before and it so helped!
Be adaptable, one approach might work 80% of the time, but then there’s that 20% where you need to change. That goes for a lot of things in life. I’ve been trying to figure out how to be confident in what works, but recalculating when it doesn’t can be hard.
That’s a good approach actually, I might start remembering this!
When it comes to meetings I sometimes think of an old line about how writing really happens in the reader's head. How it's what resonates that really makes it alive. So what you're saying about connection and clarity makes perfect sense. It's that thing where you can sense that they're getting it and what you're able to deliver is coming to life in their mind.