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Yes, social media is a great way to reach a large audience, and many people who are not familiar with filmmaking may be more likely to watch a film if they see it being promoted on social media. And to achieve that, you usually need someone to help you
Yes, many indie filmmakers do. A good social media consultant can help filmmakers reach a larger audience and generate more interest in their films.
From what I hear yes they do. Social media can be a very valuable tool and freelancers are often a little more inexpensive than some big marketing campaign. Not to mention social media can meet alot more than just the targeted audiences.
From what I heard, yes. Social media is a convenient way to promote something. We all just need a good social media manager to do so.
Yes. It's one of the mist affordable and effective methods of reaching a wider scope of audience. It's a pretty basic tool in marketing but really helpful. You can't go wrong with it.
Based on my observation, yes. Fund/budget-wise freelancers are the best bet.
I've found it usually comes down to time and scale. If it's a smaller/low budget production and they have the time for handling promotion themselves, they usually do. That's what I did when I started, but now I have the budget to let a freelancer handle it while I focus on other things.
It's becoming way more common - mostly because social media buzz gets you in the right festivals at the moment so being savvy will definitely help
Yes, they definitely do. They would find it very hard if they did not. indie directors usually have a cult following and try to market their movies from there.
We used to. But now, I noticed that some freelancers find it hard to give their best and most of the time preoccupied with other things. So now, we have permanent consultants.