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Does being LGBTQ count as URM?
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I think your ask was lost in your post.
If I'm understanding, rankings went up but I.e. "ranking higher in nearly everything" but manager asking about why aren't ranking for specific queries?
Sounds like a good question for your SEO vendor.
Are you using AI methods for blogging and content creation??? I would think AI usages would get higher rankings and that those methods would generate better keywords for ranking.