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Try the switch, you might enjoy it. In-house is not for everyone but for people who enjoy the ownership, it’s a blessing. I’ve done both and I can’t imagine going back to agency even for more senior roles.
My experience has been agency SEO, then to in-house SEO, then recently back to agency SEO. There are pros and cons, and both experiences will vary depending on leadership, access to resources, support, etc.
My in-house experience was with a startup, and I was the only SEO. Instead of simply making recommendations as I was accustomed to, I now had to implement my recommendations, which was daunting at first, but I got over that quickly. From that experience, I felt I had learned more in a year than I did in 3 years at my previous agency.
I'd recommend at least giving it a shot and seeing what's out there. I had a significant amount of satisfaction from being able to do more for 1-2 brands because 100% of my time was focused on them.
However, the lack of other SEO/marketing experts in an organization means you'll likely need to rely on other professionals in your network for advice. It's a lot easier to have support and different opinions when you are on a team vs. being the only expert.
For the foreseeable future, I can't imagine not working in an agency environment, where challenges are fresh, clients are unique, the pace is more to my liking, and I'm surrounded by SEOs that know their stuff. But that's just me.
I was at an agency but am now in product mgmt at capital one. I haven’t looked back.
While I’m in product mgmt now, there are marketing roles that offer similar benefits at Cap1. For comparison, when I was right out of college in 2017, I made 50k in NYC at an ad agency. Just 4 years later, im making 130k with far better WLB and awesome co workers.
I will say, as someone that’s been both in-house and at an agency, the pace of work difference is a real thing. I prefer in-house because I think it’s more reasonable to do work you’re proud of within a given timeline. However, I do miss the environment, excitement, and camaraderie of working at an agency. I haven’t experienced that since leaving.