Just went to the movies for the first time in a while and looks like AMC added another preroll brand commercial where they talked about their new energy efficiency for like 5 minutes straight (along with the Nicole Kidman intro and the expected Coca Cola commercial).

Interesting move… I wonder if this is a first look at even more ads at in-theater movies.

I also saw a wild amount of merch being sold for the new LOTR rise of the rohirrim animated movie, which I haven’t seen in a while.

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We actually went to an AMC last weekend and I don’t remember seeing that energy one, definitely saw the Nicole Kidman though. I’ll have to ask, honestly could have gone in one ear out the other. Around us though AMC is actually one of the really nice theaters so it is interesting to see how much in-house ads they are doing.

Oh yeah movie theaters are trying to get any extra dollar they can. They’ve been having a rough few years and it’s not just because of the pandemic. I mean with so many streaming options and the fact that go to the theater is so expensive most people opt to wait until movies are available on streaming. And heck most of the top movies are available in clips on TikTok so you can piece the movie together. So they sell any extra items and get away by many AMC‘s have put bars in their theaters for alcohol sales and why those popcorn buckets were so popular over the summer. They try to make them as ridiculous as possible so people will drop 40 bucks on a popcorn bucket so yep just trying to keep their businesses open.

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