Let’s say you have a project that you charge hourly for. The briefing itself/getting acquainted w the project was a solid hour. Do you charge for that hour?

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I charge for the whole day, minimum. I traveled and sat there when I could have been getting stoned on the beach. They ruined my day so they must pay.

likeupliftingfunny

Yes. Same as you’d charge for researching and thinking/concepting after the briefing.

like

Of course. Any work done on the project should be billed.

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Absolutely!

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Do not itemize each task on your invoice, just list the project and hours spent.

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Car repair shops charge to diagnose problems. Same thing

like

I wouldn’t as it’s also nice to be selected for the work and they might take offense to it. But personal decision everyone would handle differently. No right or wrong answer I think.

I’ve gone back and forth on this in the past. I’m not sure why I sometimes felt “bad” for charging for my time spent in briefings or meetings. But over the years I’ve come to realize that my time has value, and if I’m not charging a client for my time in a briefing/meeting, that could be time I could be billing for other work. Every step of the creative process has value, not just the end result and what you can learn from a creative brief is invaluable—including the questions it will inspire to great better work. Value your time and charge for all of it. :)

Yes. I include calls too. Bill for any time you spent.

100% yes

Always

Yup. Charge for briefings, phone calls, thinking.

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