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Personally I think it's pretty smart. Both brands market towards the "uncouth" types -- Dr. Squatch offering rugged scents and countercultural vibes and Liquid Death promoting living life on the edge. I think combined it's a bpretty good concept and you know there's a while demographic of people who will be down to buy psycho soap, if only for the novelty of it.
Yea I agree that i. terms of brand synergies this works extremely well. Smart partnership on both ends
I mean... I guess so. There will be people who get a charge out of this. But part of me thinks stuff like this is mostly clever for the people who come up with it, but doesn't really have a huge appeal.
That’s fair I guess. It’s probably a novelty thing or if anything could be playing on the idea of scarcity where a limited run of something will drive people to purchase. I think overall it’s a smart partnership because it still gets people to talk about it even if the appeal isn’t as large as some may think
Rising Star
I’m honestly not sure who this is 🫣 but from first glance it seems like a cool collab haha
Haha yea I agree that I think it’s a pretty smart collab. Liquid Death has been pretty witty with their collaborations and getting buzz imo