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Personally I think it's pretty smart. Both brands market towards the "uncouth" types -- Dr. Squatch offering rugged scents and countercultural vibes and Liquid Death promoting living life on the edge. I think combined it's a bpretty good concept and you know there's a while demographic of people who will be down to buy psycho soap, if only for the novelty of it.

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Yea I agree that i. terms of brand synergies this works extremely well. Smart partnership on both ends

I mean... I guess so. There will be people who get a charge out of this. But part of me thinks stuff like this is mostly clever for the people who come up with it, but doesn't really have a huge appeal.

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That’s fair I guess. It’s probably a novelty thing or if anything could be playing on the idea of scarcity where a limited run of something will drive people to purchase. I think overall it’s a smart partnership because it still gets people to talk about it even if the appeal isn’t as large as some may think

I’m honestly not sure who this is 🫣 but from first glance it seems like a cool collab haha

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Haha yea I agree that I think it’s a pretty smart collab. Liquid Death has been pretty witty with their collaborations and getting buzz imo

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