MBB friends: anyone know someone who managed to transfer from an implementation/digital practice at their firm to a normal business/strategy consultant role? What was his/her story?

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Anyone I know did it post business school.

^ go to b-school.

Its not that hard but not easy too. You've got to try and do some engagements that allow you to build a generalist story and 2-3 sponsors from the office to thump the table. A Senior Partner can get it done pretty easily especially if a smaller office. NYC, SF are harder.

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