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Can comment on M&S:
Over indexes on consumer and pricing projects. More of a generalist practice compared to the other 2 with greater variety in sectors and topics
For PDP:
Mix of procurement/ops transformation work (strategy/business case, capability building, client coaching, etc.), value capture (I.e delivering bottom line savings), and product development (strategy/business case, process/org transformation/optimization). Typically spans across all industries.
Yes I believe there are job postings for direct hire BAs, but are typically experienced hires I believe