My partner and I are exploring retro alt-languages to ride the vintage wave. Curious what folks think about using leet speak in a campaign targeted toward high-science audiences. Revolutionary or ridiculous?Could be an edgy differentiator.

For example, something in oncology could be:

- D3c0d1ng C4nc3r: N3w G3n 0nc0l0gy S0lut10ns
- C4nc3r? N0 Pr0bl3m. W3 G0t Th3 C0d3
- C4nc3r C0ntr0l: N0t Ju5t Sci3nc3, 1t’z 4 L1f3stYl3

likefunny
Posting as :
works at
You are currently posting as works at

H4RD P455 BR0

funnylikesmart

This will never get past MLR.

likesmartfunny

Cool, I look forward to seeing you accept your Grand Prix for a concept centered around beardneck speak. Enjoy!

funny

Get retro with Sanskrit. 👍

likefunny

No.

smartfunny

Writing like this is considered ableist and is not recommended for easy comprehension, considering depending where your targeted ads are, in america for ex, majority of americans read below a 6th grade level. While this is a fun, quirky idea, it probably won't land and for oncology it's too fun

likefunny

Also want to add that the average attention span is like 3-5 seconds. Even if people don't have anything working against them, it will likely take them longer to decide this than regular language so do risk losing their attention in that critical first few seconds and not getting your message across clearly.

likefunny

Whoever you are, your responses sound like you know it all, yet present a played out concept that hinges on using numbers and letters that I’m assuming have nothing to do with the drug. Just bc it’s been done before doesn’t make it creative. You say high science but I see hIGh sCiEnCe and with oncology being, idk somewhat serious, it seems like you aren’t taking it serious.

likehelpful

Oh okay thanks

like

I like it!!!!

like

Been done

funny

Lilly (I think) Alzheimer’s just did d3cod3d but that’s bc they’re talking about rewriting dna and it was just the name of the idea.

I don’t know about revolutionary or edgy, def kitschy/niche and worth a swing

No. Stop it. Stick to the PI.

Writing like that could be considered ableist and is not recommended for easy comprehension, depending on ad location, or in america for instance—the majority of americans read below a 6th grade reading level.

likesmart

At most the first 2 words (headline). After that it becomes too much.

I don’t see how this doesn’t win a Lion.

Related Posts

Team. I have a valid visa stamp till Dec 2019 with EY. However I moved to PwC couple of months back. If I travel to India in December, do I need to go for stamping again or will my I797 suffice at the port of entry ??

Has anyone had Marriott gift you the next level of status if you’re only a few nights short of the requirement at end of year?

like

I've worked in hospitality for two years, but now the travel restrictions are lifting and I'm nervous; how busy does it usually get around Christmastime?

likesmart

Do we need a covid test for travel to India from US and back?

like

Is firm travel back up to pre covid levels?

like

When moving out from an Audit Senior Manager (Big4) level, what are some good consulting firms to consider for technical accounting roles with good pay and less/no travel on the east coast?

like

Do consultants within Huron's Life Sciences practice (e.g., Senior Associate, Manager levels) typically travel to client site Mon - Thu?

like

I have to travel to Canada to activate my PR. I’m planning to have a long layover between flights. How much time is enough to go through the process of activating PR?

like

Are people seeing travel or working on-site again after the apocalypse? If yes where do you work?

For me personally I really want to get back to some form of being on-site with customers and team etc.

At Cap it seems only the DV Basements Brigade are on site again.

like

Newbie trying to buy some alt coins. Currently have some money put into eth and ltc. Suggestions please?

What's a good agency to go through to do travel nursing in California?

like

Dad got laid off. Drinking got worse. Attempted assault on sis and mom. Had to put up in hotel. No clue on next steps (legal and personal). Project is complete shit show and SM is not getting it. Idk man...

like

I'm guessing most people know already but for any new 🐠, the Marriott Mega Bonus is up for registration.

like

Does anyone have a good psychologist/counselor recommendation in NYC? One that accepts United and doesn’t charge $130 “for the first six sessions”? I just want someone I can pay $35 weekly.

like

Getting married in September, have a vax only policy for guests. My fiancé’s sister is bringing her unvaccinated spouse to the hotel where all the wedding festivities are being held b/c she is too scared to fly on an airplane without him. I find this incredibly uncomfortable and selfish given it will put me and my fiancé in an uncomfortable position (and it will also put my elderly parents and other vulnerable fam members at risk). Any ideas as to what (if anything) to do?

like

Deloitte Consulting's M&A team is hiring IT M&A professionals for their Dubai office (United Arab Emirates, Middle East)

If interested, please reach out for more color

like

Why does insulin in the United States cost 10x what it costs in Canada?

like

New to the UK market(moving from the US). What are some of the best credit cards out here? Will mostly use it for travel.

More Posts

Do you anyone looking for opening in Infosys. Please do inbox me.
While sending profile share your location preferences and date of birth.

like

Guys, quick thing. I am currently into DUSI. Looking to shift to D UK. What is the process? I have seen many of my usi colleagues doing the same but not sure about the process. Am into solution architecture domain working as a technical architect.

like

I was so desperate to get out of expat tax out of fear of being pigeon holed. Now that it's been six months out of it, looking back, I guess it really wasn't so bad.

like

I’m seeing on Big4 that firms are finding out staff are working for multiple firms. Is this really that widespread? Past the contract issues, the independence and data privacy violations are blowing my mind

likefunny

Secret sports annoyance / confession : I think it’s so arrogant that it’s called the “world” series. At best it’s the “North American” championship based on the teams/countries represented in the MLB 🙄

likesmart

Are most of you expected to go back into the office now? How many days do you need to be in the office per week? And which sector do you work in?

I need to open a bottle from my collection of something I've never had yet and write a review. I feel like I'm falling behind here.

like

Give me the good, bad, and dirty on Littler. I'm in a major market.

like

Hello, Anyone looking for entry level DS/Quant Role let me know, Python and basic stats will work.

like

What are firm’s known billable requirements? Is there a ramp up period?

How much is your firm giving for wfh accomodations?

like

Hi, I am bringing together a team through a reorg any suggestions on how to bring a new team together remotely?

like

Is there any advantage to telling a company you are interested in working for in the future where you decided to accept an offer from? Or does it not matter? I accepted an offer a week ago with a great company (Company A) that for this season in my life seems like a great fit and only strengthens what I have to offer company B down the road. Company B just sent me a request for interview and I want to keep the door open with Company B but they were just very late in extending an interview.

likehelpful

Has anybody made the jump from agency to Microsoft? Job is in Digital Production working w/ the Cloud/AI team. $ is on par. Requires leaving a full time role (rather quickly) for a 18mo contract. 🤔

Hey All- looking for a variety of freelance producers- mid level to senior. Hit me up if there’s someone great looking for a gig.

like

Fully remote agencies/studios?

like

Guys I know this is very common question. Just in search of better answer. What is the best reply to a relative asking us the salary inspite of we giving them the other overshadowing excuses?

like

How much salary to ask for if I hold 3 years work experience in financial services domain? ( not a CA, CS, CFA) I hold PGPM degree. ( previous in hand monthly was 42K)

like

We want Problems, we don’t want solutions

Post Photo
like

Anyone work at Spotify or someplace similarly music-centric (Tidal, Apple Music)? What’s the lifestyle / WLB like? How’s your team?

like

Additional Posts in Pharma and Health Advertising

New planner here looking for advice. If you had to write a creative brief for an HCP strategy in a week with no insight research currently available, how would you go about it?

helpful

What are salary rates for an Art Director in NYC these days? $90k $80k?

like

Is it typical for in-house pharma roles to offer pensions?

helpful

If I was a junior on a team during a campaign launch, is that something I can put in my book? I helped during the concepting phase, was responsible for keeping the boards up to date, and wrote a lot of the supporting materials (print, social etc) but obviously I was not on the shoot or the lead on writing the script. As long as I’m clear about my role is that acceptable?

like
like

IMO I’ve never seen more pharma jobs open. And I keep seeing so many people in non-pharma looking for new jobs... well, we’ve got them. What’s the disconnect? Why do you think people won’t make the switch?

like

FCB Health? Thoughts?

likefunny

hearing there was massive layoffs at concentric today. in the dozens. can someone confirm or refute?

like

Who did the schizophrenia ads? They’re pretty cool tbh

like

If you started a new full time job a month and a half ago and are finding that you dislike it, how long should you give it till you jump ship, or decide to freelance?

like

How much should I ask for for an Art Sup role?

like

Is $100K CAD a reasonable salary for a Senior Art Director in Pharma?

like

Do you think people working in the pharma industry will gain more trust, respect, or positive vibes in 2021 after vaccines are widely distributed? Right now it’s the industry with one of the lowest perception scores

likefunny

Apparently some journals can prevent sci-hub from sharing their content now.

Do you know of a sci-hub alternative for free journal articles?

like

Who are the best GCDs and CDs in the pharma industry? HCP and/or DTC. Maybe I have a big job to give someone.... 👀 No tooting your own horn! I want to hear from the people!

likehelpfulfunny

Any advice for a CD team who wants to move to pharma? We’ve freelanced in the space, but don’t have work in our books. Currently we’re running a large CPG brand, FT at a network agency in NYC.

likefunny

If anyone needs referral for Novo Nordisk hit me up

like

Did Pinterest lift their ban on advertising branded/unbranded pharma? It got brought up in a brainstorm today and almost spit out my coffee...

like

Can anyone help me with examples of strong brand narrative in pharma?

like

Who has the Descovy business?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal