My PMM role is very GTM-focused. I have a brand and PR team that works on positioning, research teams that work on user research… other aspects of PMM are covered by other teams. Does anyone else see this in their companies?

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That sounds like a larger company model with SMEs for different elements of the marketing structure. If you’re looking for a wider range of responsibilities, look to a smaller org, but be prepared for no budget for genuine user research and less understanding of the importance of positioning.

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You’re right about company size, it’s also a result of having very few PMMs across our org. I like being so GTM focused, I just wonder if I’m not truly a PMM if I’m not touching all these other parts. And will this prevent my growth as a PMM

It's quite common for PMM roles to be GTM focused with other aspects being handled by dedicated teams. It's all about playing to our strengths and working together to achieve the common goal.

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