Ok, so AI may be able to replace the basic writing , but it won’t be able to replace big platform thinking, ideas that play on current cultural insights. Right?

I’ve recently spoken to friends in other industries such as law and accounting, and they have concerns about ai replacement as well. In law it may replace much of what paralegals and law clerks do, but it cannot replace the creative out-the-box thinking lawyers do to find unique arguments/angles to find solutions to complex cases.

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The risk you run here is assuming that all clients value big platform thinking over saving money with mediocre AI garbage. I fear there are far more clients that want the efficiency of AI vs true breakthrough creative.

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This is so true. The economy is tough so client wants to play safe and AI comes through as the answer every time.

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Except AI already *can* do those things. Maybe not well, but by and large well enough. And it’s going to get better at those things, and very rapidly. What’s more, “well enough and cheap, fast, and easy” is always going to win in the minds of the capitalist class over “outstanding but expensive, slow, and unpredictable.” AI has already replaced a great many of us, and any office worker who isn’t worried isn’t paying enough attention.

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Sadly 100% accurate

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Yeah but where's the path to entry? And frankly a lot of these "platforms" I see in legitimate ads are pretty rote. Wolves, meet door.

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Cultural insight + collaboration? Sure. But all of a sudden that feels like talent + influencer marketing

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It’s just a tool, use it as a tool.

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It will eventually be able to do all of that and more.

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The majority of clients don’t want quality. AI is good enough for them

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Creative out of the box thinking is exactly what they’re working on at open AI and every other AI company every day.

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It can already do what you laid out pretty well and is only going to get better

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