Only 47 years spanned between DDB’s “Lemon” ad for Volkswagen (1960), and when Netflix announced streaming (2007). This means Gen X and younger never got to experience a full career in advertising.

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Gen X here and I had a real full-service ad agency experience, complete with faxing (no email), presenting from acetate sheets, and people smoking in the office. Media was still a department and 100+ person research team.

likeuplifting

Same, I remember all that. Also Gen X. One of the first things I learned as an associate was how to do the hand written media insertion orders that were faxed and then filed. We had so many file cabinets!

Lolwtf

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@OP I have never thought of it like that. Thanks for the insight. One Q: The silent generation? Who's that? Also, you know how reboots are a thing? Maybe TVCs will have a come back? Maybe I am trying to self soothe, because I can't think of a new thing to jump to. I know email campaigns and banner ads are not a real way to spend my time (or make a living). But...

🥴

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Advertising is the second oldest profession, and it’s gonna be here as long as people are trying to turn a buck.

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Plus ce la même, baby, plus ce la même chose. They’ll get the full meal deal, and while it be different, to them, it will seem the same.

How so? This feels a bit narrow focused and acts like print ads in the early 1900s and radio ads and even the 1950s era didn’t exist

and somehow doing social media doesn’t count???
Just curious and would love to know how “a career in advertising” is counted as being more or less meaningful?

For them, this—whatever it is—will be a full career in advertising. The best will learn about and study; but people tend to view their own circumstances as “normal.” Plus, there’s no black and white—it’s always a blend, and some few will always find a way to tell great stories that aren’t different from DDB in the glory years. It’s not easy—but it never was.

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