Over the course of an average day, how many hours would you say you use AI for work purposes?

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None, I actually am creative and don’t need brain dead robots

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That’s amazing. Do you also not use kettle and boil your water over bonfire?

Zero. Client MSA doesn’t allow it.

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0

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Our creative team puts assets into their concepts but It’s a white hot risk to run legally, so it never sees a media placement.

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Almost never. If I really can’t think of a line, I’ll use it to knock the cobwebs out.

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0

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I use it maybe 30 mins per week and almost exclusively for research purposes.

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Zero though my agency keeps pushing it.

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0

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Zero

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Really interesting - I asked because I’m starting to use it almost all day, but I’m running my own small studio. It’s helping with inspiration suggestions, learning to code (and providing code) for creative projects, helps with business plans and strategy, financials and taxes, smooths out writing, and yes occasionally a little creative brainstorming. Yes, I’m worried I may be using it too much!

I still make all the creative and never lead with ai made work, but I guess I use it more like a business partner, which it’s good at. I haven’t worked at an agency in awhile so I was curious - honestly I thought it would be used more, but I know there is a lot of legal issues around it in larger companies. Anyway, thank you for the responses.

Less than an hour a week although I think my Agency would like if we all used it more.

8 million

A lot. It’s extremely helpful as a creative. It saves a lot of time. It’s never going to be great at coming up with ideas, but once you’ve come up with ideas, it’s great at speeding up the process: script outlines after you give it a storyline, etc. I don’t get the snark in the comments as if there haven’t been other tools in the history of advertising that helped us. Would you argue that an art director was less creative when he started using Photoshop vs doing everything manually like it was done before it came out?

Script outlines you then craft, yes.

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