likesmarthelpful
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Consultancies are nothing but smoke and mirrors... and are in fact, the new holding companies.

likesmart

100% agree. Especially on the media buying side which I am in. There are so many junior level media buyers who have no strategic skills because they are just young and not experienced enough to work on a variety of clients in a variety of situations and economic climates. They know tactics and platforms because that’s teachable with training programs, guides and best practices but they have no idea why something happens.

Some don’t even know the basics of marketing.

I’ve worked at 3 major holding company agencies and it’s all the same. They win the business bc it was procurement led aka a cost exercise, so in order to keep margins and stock holders happy, the accounts are mainly staffed by cheaper junior people. Client gets mad bc the level of strategic service is poor, client puts the account under review again.

It’s a vicious cycle.

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“I’ve known Mark for 20 years and he is not a bigot.”

But here is an article inspired by his bigoted comments and the bigoted employment tactics that he promotes at his company.

This is journalism today.

uplifting

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