Publicis and Leo Burnett are merging to form “Leo.” How did they announce to you guys?

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They didn’t announce it to us, that’s how.

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How did they announce it? One of Arthur's silly word soup videos of course.

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He seems like a dick. Even to the check out person at the grocery store I would guess.

Interesting, one would think that LePub could be the result of Leo+Publicis. Just sayin’

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PubLeo. Like Coolio.

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Take his name off the door.

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Puburnett

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The publicis take over of Leo was obvious and has been going on for a while. The Leo Burnett brand wasn’t seen as having a positioning that could win new business or make money, so they’re changing the model by killing the Leo Burnett brand, and creating what will be pitched as a “global agency.”

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Leo Burnett created a few new memorable characters in recent years. Mayhem being one of them. Honestly, audiences love them. Never should have stopped.

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There’s a lot of gobbledygook about “creative constellations.” We need to stop doing that. Just say “avoids conflicts.” Yogaspeak confuses clients.

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The AdWeek article mentioned maintaining the PWW label in certain markets to avoid conflicts in some markets so I don't think it's as big a deal as you've stated.Do regulatory agencies GAF if agencies have conflict clients? it's not a legal issue, it's a client issue.

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I’m sure both agencies will exist in some form, publicis isn’t about to limit its ability to handle conflicts

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Clients seem to care less about this

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Leo Burnout

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Wasn’t Leo always under Publicis?

Yes but it's really going to be different this time!

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They sent a video out at the same time as the press release... real inside baseball going on over here.

Also I love how they included Leo Burnett's retirement speech "when you take my name off the door" like that's literally what they're doing lmfao

Wait, this isn’t a joke?

I mean, the Leo Burnett building doesn’t even say Publicis on the front door… it says Epsilon.

Yeah what’s happening to Epsilon? Is that going to be a “constellation”?

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A few people got rich at the top. The rest of us, not so much.

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