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Dear recruiter who said you’d get back to me ASAP:
Any word on Swift in Portland?
Even W+K has flops every once in a while.
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Ask them what campaign out in the world they wish they’d sold.
Ask them to talk about the bravest campaign they never sold and why they failed.
Ask them to talk about their favorite campaign they’ve sold/contributed to and what they would do differently with hindsight.
Maybe get them to talk about “why advertising?” (As opposed to working at Hewlett Packard or Bubba Gump Shrimp Company.)
Answers to these questions should give you a pretty good sense as to whether this person will be part of the collective mission to kick-ass, or if they’re just biding time before becoming a realtor.
Do you end emails with “Thanks!” or just “Thanks.”
i often wonder how much better all your creative would be if you tried to have a good relationship with your account team rather than acting like pissy children.
How about asking, "what is the single most important thing an ad needs to achieve?" The good ones will know.
Ask them what they think their role is when it comes to developing and selling the work.
Also, ask them what they think you owe each other account to creative and vise versa. Keep it vague. Let them interpret what that means. If they come back with a bunch of overly specific actions or deliverables, they're a box checker. If they answer with softer relationship management thoughts, stuff like "honesty" and "respect", they might not completely suck.
If you're serious about thanks. vs thanks! ... Sign up for crystalknows.com. It will tell you how casual or formal a person is and will tailor your communication style to match theirs. Super spooky and for real.
How have you handled situations where a client wanted to kill an idea / campaign you actually believed in?
What's your approach to reviewing work?
What's the single most important thing a great account person must do for the team?
If you're looking for a real response... I like "what do you expect from your ACDs (or creatives)" and/or "how do you like to work with ACDs". Should tell you something.
Damn. Y’all are harsh. Who hurt you?
@AS1, I think you're taking away the wrong lesson from this. Instead of feeling defensive, recognize the negativity for what it is: an acknowledgement of how important your role actually is. No one complains about roles that don't fucking matter. Ok, maybe strategists. But you get my point. Awesome account people are a big part of making great work happen. Which is why all these creatives are so scared of having to deal with a bad one.
Guys, these are all really helpful. Sincerely. Thank you.
And @FB1: now I need to know what percentage of AEs become real estate agents, because it's gotta be high.
Throw out a hypothetical to see if they'd fight for the creative or take the client's side and why. See what kind of work they want to sell and what they've done in the past to make exciting work bought.
Account people, obviously.
Right. Cause all Account people are bad... all I see is negative comments about Account from Creative on here. Do something more productive with that energy. Negativity like that kills teams. And then you complain about negative team relationships. 🤔
I like to use thanks, or thx! 😂
Ask, as a sort of audition, if they could read a couple of emails aloud to you. Or, if this is their preferred technique, summarize them in writing, send you the summary, then walk over and talk about it.
Also, find out if they prefer asking for changes by the end of the day, or just ASAP.
Oh and how many perfectly good words they use "the ask" instead of.
Ask them what face they make when they're trying to make a creative think their opinion matters. ("Oh youre doing it now? I get it.")
How long does he or she let us rant about how this isnt the way its supposed to be before they just tell us to make the change to our stupid banners?
Ask them how they deal with asshole ACDs.
No you don't.
@ACD3 - when every other post here is about how creatives think account is dumb, i do a lot more...