ROFL. 😜 expensive reality check.
Related Posts
RIP Christmas 🔪🎄
Anyone in to younger guys?
Newbie here. Don’t be shy to say Hi.
Additional Posts in Advertising
That Ram Ad??? 🙄
Got any jokes?
Rising Star
Thoughts on having PMs manage media teams?
Are there any solid recruiters in SF?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
It’s fascinating how many “creative” “leaders” have been celebrating the public failure of a campaign that took risks. I guess you’re celebrating because you think this company is being punished for being “woke.” What a sad little life you have.
“Woke” going from being widely considered a compliment amongst various communities, to being used as a right wing slur for anything that includes non-white, non-heteronormative codes is, in fact, on my bingo card, but Jesus, has this game become more intolerable by the second.
The campaign or rebranding or whatever was garbage, but it’s only “woke” because you don’t like seeing non-White and/or queer people in your White brands’ advertising. Just admit that, so we can all stop pretending the helicopter to the top of Everest was as taxing as the climb, and get on with criticizing how bad the casting, art direction, tone, copy, etc. was, like normal creative people.
Agree w senior copywriter 1. New logo is cool and it’s a suuuuper big stretch to find the rebrand political or woke
@ ACD 2
I disagree with the new logo. While on a graphic design level it looks great, especially the inverted relationship between the J and the R, the airiness and roundness doesn’t seem to connect to any deeper meaning.
Rising Star
How does this clearly biased publication draw “woke” from those ads?
Since when are maga knuckle draggers the demo for jaguar?
Pro
Dang. I legit have not seen the use of “ROFL” since 2015.
dude needs to get woke to this decade’s vocabulary
wtf was woke about this, you ass
Rising Star
Alternatively, you could just use words that mean what you mean to say in the first place.
Amateur statement
Rising Star
GroupM needs lay off the Fox News
They’ll all be unemployed in a month anyway
Let them have their thing
Fuck this hyper agenda-driven headline and fuck those who celebrate it.
Fuck the nazis and the racists and the right-leaning anti-progressives trying to turn back to clocks to 1955 constantly pushing a narrative that “woke” is an insult.
Fuck the anti-humanist agenda and the fuckers who fuel it.
And fuck the myopic shitheels blaming the agency for destroying the brand, since they seem to forget that marketing always follows product, and never the other way around.
Fuck anyone for shitting on anyone for trying to solve a problem in creative and unconventional ways.
But most of all, fuck the inbred, ignorant, mountain-dwelling rednecks and hillbillies who couldn’t pull their dicks out their cousins long enough to consider that voting for this 4th reich demagogue might not have been the right choice, and allowing this neo-ultra-conservative campaign of hate and xenophobia to flourish.
Watching America burn and sink into a footnote in history while Kid Rock supplies the soundtrack is the best ad I’ve ever seen for popcorn.
🖕🏼🇺🇸
Pro
🎶young man, there’s no need to feel down🎶
The idea was to “delete ordinary” so they showed a lot of unique / unusual people. It just didn’t work for the brand. How is this “woke” or whatever?
Chief
The amount of things daily wire subscribers can’t handle is infinite.
This news cycle passed already
Reminder that the rebrand was in-house, to say nothing of the woke bs they’re alleging