Sound familiar? Applied for agency ACD/CW job, friend who's a partner (in diff. dept) responded: "We’d be lucky to nab you but they want 'digital native' who can also *maybe knock wood?* actually write so when I send over pros like you (who BTW also have sick social/digital) they just respond 'too traditional'..code for 'too old'.. ie they want a kid who can SnappyTok & gee we hope has chops to write other stuff vs. proven pro who's done it all AND would be insane ROI at this salary." Sigh..

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Ah the dumb hypocrisy is we're far more digital native than the kids. At our age, we grew up with iterations of the internet. Hell, I was already described as a digital native 10+ years ago. We'd all be digital survivors now 🤣

likesmart

“Yeah, we know you founded Google, but you not a ‘digital native’”

funny

Does your portfolio have organic TikTok/ X/ Instagram? Make sure it’s up to date with those examples - but as a woman in 40s it is hard to write truly internet natively. They want copy littered with Gen Z slang.

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