The importance of hiring good designers.

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This was a miss, but I do appreciate it. I really think we all should try to take more design risks. Things in too many places feel all too similar.
Why not get a little weird? Sacrifice a bit of legibility sometimes if it draws someone in. And if it’s done well, a viewer will feel rewarded by the discovery.
🤷‍♂️

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I don’t even think this is risky. What is new about 3D lettering? If the design is on the way of the message, in this case the brand, it’s bad design plain and simple.

It’s fun

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LACTOSE?

likefunnysmart

I thought “LA Tacos” ?

🚫🥛🐊

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my dyslexia says LA TACOES 🌮

likefunny

Muy Caliente!

funny

Okay so it wasn’t only me that sees Lactose.

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There’s really no other way to read that.

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I read LACTOES 🙃

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La Toes ??

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LACOSTE!
LACTOSE.

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how did this get approved lol

LA Toes C.

maybe this is exactly how they wanted it to read and the designer nailed it

Am I insane for actually kind of liking this?

Lol no I find myself liking it the idea but it’s just too damn hard to read

I couldn’t even see Lacoste anywhere until I read the comments

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