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Damn, and to think I was about to go shop at Kohl’s until you pointed that out
Glad I caught you in time!
You’re two concepts in a spot
*BLUSH* omgTYSM.
Chief
I like Kohl’s Mom. Good idea. Super relatable. Makes me feel like I understand the store in a way I didn’t before.
The “that’s how you Kohl’s” button still works. As she is giving advice on how you Kohl’s.
This is my first time seeing any of this work.
Chief
Yeah. Feels like it’s a character in a bigger campaign that may have been running. Maybe there will be a Kohl’s dad or kid? No idea.
I think the original Jake from State Farm was just one of many reps featured, but he became the most popular and stuck.
I can’t even tell you if I’ve been in a Kohl’s. But running into a helpful and kind customer is a nice thought. Shows the kind of people who shop there. Feels like you are part of the community without just saying you are.
Sorry about the bug bite!
now i only see dumpy mom jeans!! srsly who the heck styled her?!! don't mind the rest of the spot tho :)
Actually like the spot. What's funnier is, they are trying to sell their clothes. And even she (super cute) looks terrible in them.
eh. kohls mom is telling us “how” to kohl’s. think of it like a therapist would tell you not to act like your parents. i see it as she’s just the messenger. wish they would have made it funny. the clothes also didn’t look like it’s worth me making a trip to buy something. wallpaper.
Is this gonna be on the midterm?
🥰
Tell me you don't understand the difference between a platform and a campaign without telling me.
I guess I didn't experience "that's how you kohl's" as a platform and the "Kohl's mom" as a campaign execution under the same umbrella. They felt like two competing umbrellas to me.
And also, CD 2, no need to be condescending. I shared my opinion about a Kohl's spot. That's it.
Would be like if I replied to your comment and said, tell me you are fat and balding without telling me. 🤙🏼
Man for lovingly being deemed ‘Mexican Macy’s’ there’s not a lot of demo here from the folks that keep them alive…yet. ‘Kohl’s Kid in an XXXL Tshirt at the Pool’ :15s dropping this summer!
Kohl's Mom and That's how you Kohl's. It's like the client liked two ideas and made them one? Also, why would the stylist dress Ellie Kemper in those crazy dumpy jeans? (look at the reflection) Some cute dialogue though. Who made this spot?
Yikes, and it uses the always horrific “let’s turn the brand name into a verb” trick