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I just did this and tbh it gave me the ick too.
Nope. No free work. If they don’t want to pay you, you can present a case study to show what you’ve done in the past. That’s how we used to do it for candidates to see their potential and how they handled a Q&A. This request is just a call for free ideas.
I'm invested in this plot. Please update us.
I guess it depends on how much you need the job or opportunity. They know! Many won’t do it.
This comes up a lot. I have taken a “copy test” before but just like writing an email so you show you can get the voice. Spending 4 hrs on a project seems excessive. Could you say “I’m very interested in the role but I’d feel more comfortable being compensated for my work. Could I bill for the time if I get the role?”
Pay attention to that feeling. That's your intuition giving you clear guidance.