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Tips on negotiating an offer? Percentage increase if the role is a step up? (e.g. Senior Art Director?) I'm always scared of them not wanting me enough and retracting the offer

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Ask for more than you think you'll get. Ask for a number that makes you uncomfortable. They'll counter. Their job is to get you as cheap as possible, but that doesn't mean there isn't money for your salary. If they are making you an offer, they like you.

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Find out the max that is reasonable pay for the title in your city, ask for that. Cindy gallop says ask for the biggest number you won't laugh about.

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I asked for 20% and got it. But no clue if I lowballed myself.

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I was desperate to get out of my old job and totally lowballed myself. Don't make that mistake and don't settle too early. But thankfully my boss made some adjustments 6 months after I was hired, but you might not get so lucky with your future boss.

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I just set a hard number and said if you don’t want it ok. But up to you. (I was freelance at the time and they had to lure me though)

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Just remember that it is their job to get you in as low as possible. They expect you to ask for something higher than they want to pay, and they're going to counter with something lower. What's more, their initial offer is going to be lower than what they can actually pay, for the same reason that your initial ask SHOULD be higher than what you can actually accept. Negotiation is going to happen, that number is going to change. Don't be afraid to play the game they are all too happy to play themselves.

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I usually factor in the market average and cost of living to get the initial salary I would be willing to accept then I add 10%. I think this puts you in a good position to get a counter offer that is still higher than the salary you were willing to change jobs for. I have only worked at 3 agencies in my 5 years in this industry and my salary increases have been 35-45% bumps between jobs

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Same as above with IP1. As long as you’re satisfied and it’s within range for that level, then you should be good. If you don’t like how you or they lowballed the salary, you can leave after some time. You’re still not losing in the end unless the work is drastically more and does not justify the salary.

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