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How would you define "strategy” in one sentence?
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none… strategy should always be human centered
AI creative isn’t working 🤷🏻♀️
NotebookLM for analyzing interviews and documents.
ChatGPT for scanning and synthesizing Reddit posts for user truths.
Springboards for fast positioning inspiration.
You could even do the whole thing automatically on Manus from third party sources.
BUT
A strategic positioning is more than a plausible set of words
It should be based on deep truths that you have surfaced about the brand / company / product.
It needs to motivate clients to stand behind it.
You need to earn the trust of your clients as you create it and sell it in.
And auto-generating just won't get you to that highest level of conviction and truthfulness.
If you're offering a professional service, you will use AI as tools to your process. Don't outsource to the model.
Is there a platform that you recommend for comms planning?
I never thought I’d post this unironically but the hubris above called for it
No!
None
Good question
A mixture of Gemini and chat gpt
omgggg
If you get good at briefing Claude or ChatGPT on a deep research task, based on a good learning agenda, you can get a pretty big head start on the research piece. The rest is gonna have to be you, because the tools are not forward looking, which I imagine your brand strategy will need to be.