What are GCDs making in major markets? Need an up to date baseline.

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250-325k is a good range. 350 max and then you’re into ECD.

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PS: NYC numbers

300-350 in LA

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300 - 350 in Chicago.

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$225k base and up. But it varies by agency size, client size, and frankly, how bad an agency needs to fill a role. I know GCDs making $250k+. Add a VP or SVP to that and the base and bonus goes up.

I make 280 as a CD. GCD must be way more than that.

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250

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