What are the main companies and use cases with data cloud? I’m really not understanding why it’s the fastest growing cloud.

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It is the fastest selling cloud because it has the most commission for SF AEs, nothing special about the product.

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Haha, didn't think of that. So this is a lesson in, When you pay your employees well, they make you way more money.

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Sales/Service Cloud are not going to easily scale past 10-20 million records without a lot of custom code and performance testing. Data cloud is purpose built to handle true large data volumes.

And when you are a B2C or large B2B company that relies a lot on advertising, the harmonization stuff is crucial so you don’t overspend on ads/target the right people.

likehelpful

I was just looking at this yesterday. The bulk of what it alleges to do is what customers expected out of existing products…

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Exacly. It is really simple and straightforward, which is what a lot of people really like about it.

Honestly, data cloud connects and helps clean all that junk in da trunk. So many companies have messy data and pay way too much for duplicate storage.

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Data Cloud is the beating heart of your future Customer Data Architecture. That powers everything.

And the race of all these companies selling CDPs is to make sure their version is installed. Because once that is done... well, a heart transplant is not an easy task to do, is it?

funny

Are you asking what the main companies that use Data Coud are?

Yes, but also in what use cases

When you give people what they expect, they tend to appreciate it and tell others about their experience.

We have a good product. I think people can tell when they use it.

But how is it different than using sales or service cloud. I’m not understanding the biz processes it aligns to. All the material I see on it is the typical SF buzzwords, unified view of customer.

smart

And I don’t think there is any competitor for Data cloud

Snowflake? Databricks? Many others besides.

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Fastest growing because of low base. Also much higher commission to the AEs

Isn't the automation functions within data cloud unique to the product and what feeds Einstein in the various implementations?

*say

https://youtu.be/9aHqgCO8SlQ?si=qFu0xBMDsUq5iFYn

About the 4min mark

Hyper force + huge data handling

For AEs here.. what’s the biggest friction you are noticing while selling Data Cloud? Curious what’s the play for Customers who are using Snowflake, Databricks or other Cloud Data Lakes that can integrate with Salesforce?

In the same boat
I would advise customers to stay away from it - atleast for another year or use alternate options for data lake and analytics

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