What are you doing to ensure profitability for small plans with limited comp?

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What variable costs do you have related to setting a small plan up? Other than a little bit of time, I can't imagine there is so much cost that a little bit of recurring revenue becomes unprofitable.

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We have a minimum fee threshold we hit. So in the case of startups we have to charge a flat fee to set it up. We charge $2k for the engagement. It also helps to use the Mutual of Omaha platform because you can outsource a ton of the heavy lifting to them

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If the plan is small, we like to take over all benefits - Health, Dental, Vision, life, DI, 401k, and commonly business planning. Even the small ones can be profitable

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