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There are no hot takes. It’s the same old every single year. We lever brands clumsily into purpose because it’s easy to make something emotional with a ‘should’ angle (being a woman shouldn’t be a risk/ women shouldn’t be held to impossible beauty standards/ xyz disease shouldn’t be stigmatized/ humans shouldn’t destroy the earth) and act like it’s revolutionary that agencies everywhere with non problematic clients have figured out the formula. Show me the agency who rebuilds brand love for Boeing with a non purpose, omnichannel campaign and I mignt rate the winner.
This I like
French ad industry is fire