What are your thoughts on Dubai’s advertising and its creatives? Is it world-class? How does it compare to the rest of the world?

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My perception is that most of their best work is scam.

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Brazil, Dubai, Asia… lots of scam. How do I know? I’m guilty.

smarthelpful

An emphasis on visuals and a lot of 3d. Closer to europe in terms of trends and styles and brazils designers

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Long and short is it has come quite a long way from what it used to be. At least now, you can find little niche pockets of more quality work. They’ve got budgets (a lot. I’ve never seen clients so unbothered by the cost of things) and more and more quality production and directors are working on EMEA projects now. The odd thing is that a lot of the Middle Eastern clients are still working with “overseas” agencies which to me just seems a bit… why? Otherwise, it’s actually better than quite a few notable markets. Living there is meh though

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