Digital Media Buying

What certifications does everyone in this space have? Which are table stakes and which really set you apart? Currently freelance doing paid search/eCommerce/social media.

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Most wont mean much, depending on the client you have. Table stakes are a current AdWords certification. But if you are advertising yourself, co-branding your abilities with other certifications would likely add to the trust your potential clients need to feel before hiring you. Shopify and HubSpot are huge for smaller and medium sized businesses. Some people even add this credentials into their need-based search queries - “HubSpot certified marketing consultant” - for instance. But then, if you’re looking for new clients, client testimonials may help you more.

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Thank you! Good insight.

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For digital, I've ran into a lot of clients onboarding who have been very adamant on SA360 knowledge. An SA360 certification wasn't necessarily a deal breaker when interviewing, but it definitely will benefit them.

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