What do you think is one of the biggest skill gaps in marketing nowadays? I see so many marketers who struggle with storytelling, presentations and drawing insights out of data. I think its so critical in todays day and age to be able to quanitfy your impact, and demonstrate how you are improving the bottom line, which you need this skill to do.

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Understanding the P&L and how different levers impact different pieces of it is also a big skill that most marketers lack. They tend not to think like a ceo or general manager is understand impact of marketing as on the p&l. You don’t need to be a finance manager, but you need to understand how money flows from top to bottom.

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This is so true. Great point - so many marketers truly dont understand finance but its so critical to being able to act as a real business stakeholder

Knowing their company product. I've been on teams where I can very clearly tell they don't know or understand the product and it shows in their outcomes.

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