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What does everybody think of the Crunch TV commercials?

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Pen icon, author badge Author Anonymous User
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https://www.ispot.tv/ad/ImQM/nestle-crunch-sparrowhawk

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I don’t think about them at all

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Huh?

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Huh x 2

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BBDO 1
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Captain Crunch?

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I think it's an Italian company trying real hard to pretend they understand Americans.

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Let me guess: diverse and unusual ‘mericans, each saying something theoretically charmingly unexpected, albeit in this case illegible , that shows how unique they are. Blah, blah, cut to totally expected product shot and SCENE. Another $250k in production plus wasted media down the chocolate hole.

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I haven’t noticed them

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I can’t even remember the last time I saw a TV ad.

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You know, not to pick on ACD1 here, but every time I read or hear an ad person saying « I don’t watch TV ads » I think malpractice. Sure, I know we’re all supposed to be hipper-than-thou content streamers and ad skippers, but take a look at Nielsen and you’ll find huge swaths of eyeballs still watching the tube, commercials and all (even if multitasking on a screen or two) . That includes, by the way, 50+—guys with all the money—who are still watching at the same rate they always did. And, no, you don’t have to follow suit, as long as you have other ways to understand their media habits, keep track of the state of the art creatively and competitively, and remain highly fluent in what’s still the fastest way to aggregate a (now relatively) large audience for your clients. What’s that you say? « But I only work on clients targeting Millennials or Gen Z? ». Guess what: OTT is a huge door into getting them to watch the fuctional equivalent of TV.

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Someone got paid money to make that?

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Daily Dordle #0005 4&6/7
⬜🟨⬜⬜🟩 ⬜🟨⬜⬜⬜
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⬛⬛⬛⬛⬛ 🟩🟩⬜🟨⬜
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(p.s. I already know some of you have had higher increases in the same amount of time & I consider 6 months minimum is “within a reasonable time”)

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Anonymous User
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