What does the future, particularly the next 5-7 years, hold for us creatives? I know this conversation is overdone, but it's almost impossible not to be slightly concerned about the evolution in AI trends, virtual reality, etc. Are there any emerging skills or areas of focus that you're working on or think will become essential for creatives to stay ahead in this rapidly changing landscape?

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I have the same sense I had in 2009 where we will be facing recession era jobs (you get paid for one title but are doing 2-3 other titles and better be vocal in your gratitude for having a job) in addition to companies investing heavily in buggy tech that we will have to figure out.

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I think skills to focus on will include integrating AI into design, leveraging data for creative decision-making, and maybe even focusing on sustainable and ethical because I'm starting to see a resurgence of interest in physical experiences and craftsmanship, to counterbalance the digital saturation. Definitely develop as many skills as possible that leverage AI while emphasizing your human creativity and authenticity. AI will augment but never replace human imagination!

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