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I bet folks on both sides are waiting to see the impact.
We can only hope for better free snacks
War
This feels like a media buying consolidation on the horizon but beyond that, who knows.
Agree.
Leo Burnett has a lot of those brands. Does DDB Chicago still have skittles or Milky Way or any Mars? Has FCB produced work for any of these brands? those are three different holding companies as you all know. No consolidating happening on the agency side.
Leo Burnett lost majority of the Kellanova business in the recent pitch. FCB won them, but Oglivy globally is the MARs agency. Give it some time and the shit will sort itself out.
They will just end up pulling most of it in-house.
FCB in Canada is AOR for Hershey’s. Legit.