What industry and functional expertise each of the MBB are best known for? (Eg: M for Healthcare, BCG for Strategy, Bain for PEG)

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Can’t speak for other goes, by within NA I’d say:

McK - Healthcare (basically all - systems, biotech, etc.), Traditional Financial Services, Government, Ops
BCG - HC insurance / payers, Consumer goods, Food / agriculture, grocery / big box in general
Bain - PE / growth equity, tech and fintech in particular (likely driven by PE / growth equity strength), media, consumer goods

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BCG: consumer, digital

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McK for government / public sector

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M for Ops

F

Bain, tech

BCG payer work (not great with providers)

Bain for consumer goods

McKinsey - Biotech
BCG - Big Pharm

It is largely geography-dependent in my experience

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