What is the career progression for a digital marketing manager? What about for something that is similar to digital marketing but not quite?

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Lots of options and you can definitely continue to progress up to leadership or C-Suite levels. I would think you’d eventually specialize in one of the following as you progress: Acquisition Marketing, Brand Marketing, Media or Measurement/Analytics.

Analytics or paid media are huge. Organic social media media is dying.
If you can combine commerce sales data with media data and provide insights..thats what most businesses are looking for

For me on the measurement, analytics and insights side started in media moved to reporting analyst both with ad ops responsibilities then 100% ad ops moved to an ad ops role internally on client side which has a marketing manager title. Thinking about getting MBA and trying to move into more of a core marketing role.

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