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The new CEO for Omnicom advertising group in Canada (TBWA) and Tyler Turnbull are friends. He got the job because of that relationship. FCB Canada is his (Tyler’s) old crew, so everyone there keeps their job. It’s an FCB Canada takeover. They will decide who stays and goes (apart from managing conflicts). With the exception of a few from FCB, not much meritocracy going on (typical of the industry).
Nepotism in the industry cannot be spoken without mentioning the Bruce family
👀
Pro
Fcb is taking over leadership of TBWA.
TBWA and BBDO merged a year ago, so that side is already sorted.
Campaign says that TBWAs CCO will stay on and report to FCBs CCO. It didn’t mention anything about TBWAs current strategy leadership, just that FCBs CSO would lead strategy now.
Yo dawg I heard you like chief creative officers
don't forget McCann in that mix